BECOME THE COACH PEOPLE
REMEMBER
A FREE in-person workshop for the military community to build stronger relationships, communicate with impact, and lead with purpose.
Hosted at the WWP Headquarters • Jacksonville, Florida
Built for the military community and the leadership experience you already bring with you.
The Soldiers To Sidelines Everyday Coach Workshop provides service members, veterans, military spouses, and gold-star family members with practical, research-backed tools to become more effective, purpose-driven coaches both on and off the field. You’ll learn how to prioritize relationships and character development as the foundation for performance, build trust through meaningful conversations, communicate with clarity and accountability, and apply coaching psychology to better understand and influence the people you lead. Presented by STS Founder Harrison Bernstein and Dr. Ben Freakley, this workshop strengthens leadership, deepens connection, and helps you create lasting impact in your team and community.
Reserve My SeatWHAT TO EXPECT
A Community of Coaches Who Understand Your Background
Connect with service members, veterans, and military spouses who share a commitment to leadership, mentorship, and making a positive impact through coaching.
Interactive Learning
The workshop is interactive and discussion-driven. Explore ideas, ask questions, and learn alongside others in the military coaching community.
Real Coaching Scenarios
From motivating athletes to navigating difficult conversations. The concepts become practical tools you can use immediately.
WHAT YOU'LL LEARN
Coaching Success Pyramid
Understand how relationships, character, and trust form the foundation for team success.
Inspiration & Motivation
Learn how to motivate athletes through purpose, connection, and meaningful leadership.
Effective Communication
Develop communication that strengthens relationships and accountability.
Meaningful Conversations
Learn to use everyday conversations to build trust, reinforce values, and inspire effort.
Coaching Psychology
Understand mindset, philosophy, and behavioral science to support athlete growth and development.
THE BEST COACHES DON'T JUST DEVELOP ATHLETES. THEY DEVELOP PEOPLE.
MEET YOUR COACHES
Harrison Bernstein is the founder and Executive Director of Soldiers To Sidelines (STS), a non-profit organization that helps the military community become character-based sports coaches in their communities. After resigning from coaching professional football, he dedicated himself fully to the STS mission. Harrison has coached football and sports performance at the NFL, NCAA Division I, II, III, and high school levels. He taught in the master's program of Exercise Science at George Washington University for seven years. A graduate of Johns Hopkins University with a BA in Economics, he was captain of the football team, earned All-American honors for three years, and was named Conference Defensive Player of the Year in 1997. He authored "The Everyday Coach: Harnessing the Magic of Influence," providing it free to STS Soldier Coaches and donating all profits to STS. Harrison lives in Lewes, DE, with his wife, Laura Olendeski, and their son, Keturi Bernstein.
Dr. Ben Freakley, CMPC, is a leader in the field of applied sport and performance psychology with a career spanning over two decades. He is the founder and CEO of Ready, Set, Resilient, which provides sports and performance psychology services to individuals, teams, and organizations. Throughout his career, Dr. Freakley has held several significant positions. He served as the Head of Mental Performance for the Toronto Blue Jays, where he led the development and delivery of mental skills programs. He was also the inaugural head coach and general manager of Tormenta FC in the United Soccer League (USL). His expertise extends to tactical environments, having worked as the performance psychology coach with the 75th Ranger Regiment of the United States Army Special Operations Forces. Dr. Freakley holds a doctoral degree in Sport and Performance Psychology with an emphasis in Clinical Mental Health Counseling. He is also a Certified Mental Performance Consultant (CMPC) through the Association for Applied Sport Psychology (AASP). Before his full-time work in sport and performance psychology, Ben spent over a decade as an NCAA College Soccer coach demonstrating his versatility and depth in coaching, psychology of performance, and team culture.
THE EVERYDAY COACH WORKSHOP
Hosted at the Wounded Warrior Project Headquarters in Jacksonville, Florida
RESERVE YOUR SEAT
Seats are limited. Register now to secure your place for this FREE workshop!
WHAT OUR ALUMNI ARE SAYING
"This program reminded me that service doesn’t end when the uniform comes off. Coaching allows us to continue leading, mentoring, and making a difference. I’m proud to be a Soldier Coach, and I highly recommend Soldiers to Sidelines to any veteran or service member looking for their next calling."
- Coach Marc Taylor
"Soldiers to Sidelines is a powerful and purposeful experience. As a military veteran, I’ve always valued service, structure, and leadership but this seminar helped me see how those same values translate into coaching. It gave me a renewed sense of purpose and reminded me that I can still make an impact, just in a different uniform."
- Coach Amanda Mayweather
""For any veteran who is interested in coaching, STS is the way to go. This program has support from major sponsors, successful coaches, and sports professionals at all levels. The love and appreciation for veterans is overwhelming, along with the drive to positively impact kids and our communities. "
- Coach Joe Adams
